Condition
Plantar fasciitis
A deep heel cup, a firm arch contour and a soft heel pad — designed to offload the plantar fascia from the first step of the day.
From $189View
The founder
A physician built this.
Ours are designed by a double board-certified interventional radiologist — vascular and interventional radiology — who sees everything from plantar fasciitis to knee arthritis and diabetic foot disease, and has founded several medical devices. He went after the root of the problem: how you walk.
- First pair
- $189
- Each additional
- $139
- Guarantee
- 180 days · 100% back
- Delivery
- Under 10 business days from your impression, or a full refund. Counted in business days from the day your impression arrives at our workshop.
- Pay
- FSA / HSA eligible · free shipping both ways
Designed for
Four things he insisted on
Years of watching patients wait for custom orthotics, and then argue about the refund, produced a short list.
- 01
An impression of the actual foot
Not a size chart, not a photo. Each pair is shaped to a foam impression you take at home under your own weight — the same starting point a clinic would use.
- 02
A workshop he can walk into
Every pair is milled and finished by hand at Spline, our own workshop in New York — one bench, and the same building your impression lands in.
- 03
A guarantee in one paragraph
180 days from delivery, 100% back, free return shipping, remakes included, no deductions. The whole thing is on the guarantee page.
- 04
Named people on every clinical page
Condition, guide and exercise pages show their author, their medical reviewer and the date of the last review. Designed for, never diagnosed.
The designs
Designed the way a physician would prescribe them
Twenty-five designs, each built to your impression. Three below; the quiz matches one to your answers in about fifty seconds.
Everyday
On my feet all day
Built for 4+ hours standing or walking at work: a deep heel cup, a firm arch and a durable top cover for concrete, tile and twelve-hour shifts.
From $189View
Why a physician built an orthotics company
"I'm a double board-certified interventional radiologist. Plantar fasciitis to knee arthritis, diabetic foot disease. I've founded several medical devices. I finally went after the root of the problem: how you walk."
Custom orthotics had become slow, opaque and hedged with fine print. The fix was not a new material or a new app; it was writing every promise down. The turnaround is published in business days with the clock start defined. The price ladder has no fake anchor: $189 for the first pair, $139 for each additional pair. The guarantee is one paragraph, and the same paragraph appears in the returns policy word for word.
He is a double board-certified interventional radiologist — vascular and interventional radiology — and the founder of several medical devices. The clinical pages are reviewed under the editorial policy; each one shows its reviewer and the date of the last review, and the medical team page names them.
- Name
- Dr. George Bolotin, MD
- Role
- Founder & Medical Director · physician-founder
- Specialty
- Double board-certified · Interventional radiology & vascular
- Verify
- NPI record (NPPES)
What he would prescribe, step by step
Four steps. One trip to the mailbox.
Everything happens at home except the making. Milled and finished by hand in our New York workshop, from domestic and imported materials.
- 01
Take the 50-second quiz
Where it hurts, what you do all day, which shoes. We match one of 25 designs to you — no diagnosis, just a fit plan.
- 02
Press into the kit at home
A foam impression kit ships within 1 business day of your order. Press each foot into the foam, close the box and send it back. Five minutes, no appointment; shipping is free both ways.
- 03
We make your pair in our own workshop
Your impression is checked the day it lands — that is the day your delivery clock starts. A technician contours arch, heel and forefoot to your foot; the shell is milled to that contour, finished and checked against your impression.
- 04
At your door — or a full refund
Under 10 business days from the day we receive your impression, tracked the whole way. Counted in business days from the day your impression arrives at our workshop. Slide them in, lace up, walk. 180 days to decide.
The honest guarantee
180 days. 100% back. Nothing deducted.
Wear your pair for six months. If they are not right, we remake them.
Read the guarantee in full- 180 daysfrom the day your orthotics arrive
- 100% refundno deductions of any kind
- Free return shippingwe send the label
- Remakes includedfit adjustments cost nothing
What kind of doctor is Dr. Bolotin?
He is a double board-certified interventional radiologist — vascular and interventional radiology — whose practice sees everything from plantar fasciitis to knee arthritis and diabetic foot disease. Every condition and exercise page shows its reviewer and the date of the last review under the editorial policy.
Does he review the medical content?
Yes. Dr. George Bolotin, MD is EvenStep's founder and medical director; every clinical page names its author, its medical reviewer and the date of the last review, under the editorial policy you can read.
Do I need a prescription from him, or anyone?
No. EvenStep custom orthotics are sold directly and made from your impression and your quiz answers. If a clinician has named a condition, choose that design; the quiz works from where it hurts. Nothing on this site is a diagnosis.
Can I ask which pair is right for me?
Take the 50-second quiz — it matches one of twenty-five designs from where it hurts, what you do all day and which shoes — or ask the chat assistant, which uses the same rules. A person answers email within 1 business day.
Where can I verify his credentials?
His NPI record is public in the NPPES registry; the link is on this page and on the medical team page.